Challenge: Start-up beauty product invention that needed help with digital marketing. Strategy: Built a team to execute aggressive, largely organic social media marketing, Amazon partnership and influencer marketing. Earned media where possible. Conservative marketing budget was utilized on bulk content creation and paid ads. Result: Multimillion dollar acquisition

Challenge: Company was growing rapidly and needed coaching through expanding vs pursuing acquirement. Strategy: Streamline and perfect existing offerings, focus on strategic partnerships, earned media and press. Update, package and organize branding elements in preparation for acquisition. Results: Acquisition by Avineon

Challenge: Production needed a photoshoot to feature Molly’s modeling but wouldn’t be able to disrupt a paid gig. Strategy: I volunteered a “faux”toshoot for a client, Taxidermy, that production could control and could showcase Molly’s modeling. Results: Three minutes of dedicated screentime of a Taxidermy photoshoot on Season 10, Episode 9 of Southern Charm. 2.8M in viewerships of this episode, known social media impressions: 282K, website traffic increase of 182%, 26% spike in sales.

Challenge: Boutique, luxury handbag designer who wanted to elevate and grow the brand. Strategy: Elevate content, streamline product development and release, email marketing, paid ads and celebrity gifting. Results: 5.1% growth rate YOY, $150K+ first year email sales, placement in major department store, featured on reality TV show and many red carpets.

Challenge: Established interior design firm, homeware shop and plant nursery in Mt Pleasant, SC looking to grow revenue. Strategy: Audit existing marketing department tactics and employees, launch curated e-com shop targeted towards impulse purchases. Results: New marketing strategy that is replicable YOY, restructured marketing team, custom built content studio in warehouse and trained staff to keep everything in-house. Exact revenue status wasn’t reported but client was thrilled with results.

Challenge: Following the pandemic, Toyota wanted to boost sales and small towns like Beaufort, SC wanted to encourage tourism. Strategy: Generate content that works three-fold for Toyota, Beaufort’s visitors bureau and establishments within the community. Results: national ad for Toyota, high-end content for all at a fraction of the cost (shared costs), spike in tourism, 27 direct bookings for The Anchorage and more.

Challenge: Develop a full-service creative agency from the ground up inside an established talent management firm.

Strategy: I began by analyzing our existing roster and identifying high-potential talent who could anchor premium campaigns. From there, I conceptualized and pitched elevated, bespoke brand partnerships designed to showcase a level of creativity and production value that set us apart from traditional talent agencies.

At the same time, I met with local and connected brands to assess their needs across branding, PR, content, and social strategy. This outreach secured our first official client, which became the cornerstone for expanding the agency’s credibility and capabilities.

To strengthen the talent side of the business, I provided complimentary social audits for several clients, improving their performance and revenue — which directly increased ours as well. Within six months, I built a functioning creative agency with retained clients, a defined service offering, and a growing pipeline of brand partnerships and production opportunities.