Challenge: Start-up beauty product invention that needed help with digital marketing. Strategy: aggressive, largely organic social media marketing, Amazon partnership and influencer marketing. Earned media where possible. Conservative marketing budget was utilized on bulk content creation and paid ads. Result: Multimillion dollar acquisition

Challenge: Boutique, luxury handbag designer who wanted to elevate and grow the brand. Strategy: Elevate content, streamline product development and release, email marketing, paid ads and celebrity gifting. Results: 5.1% growth rate YOY, $150K+ first year email sales, placement in major department store, featured on reality TV show and many red carpets.

Challenge: Following the pandemic, Toyota wanted to boost sales and small towns like Beaufort, SC wanted to encourage tourism. Strategy: Generate content that works three-fold for Toyota, Beaufort’s visitors bureau and establishments within the community. Results: national ad for Toyota, high-end content for all at a fraction of the cost (shared costs), spike in tourism, 27 direct bookings for The Anchorage and more.

Challenge: Production needed a photoshoot to feature Molly’s modeling but wouldn’t be able to disrupt a paid gig. Strategy: I volunteered a “faux”toshoot for a client, Taxidermy, that production could control and could showcase Molly’s modeling. Results: Three minutes of dedicated screentime of a Taxidermy photoshoot on Season 10, Episode 9 of Southern Charm. 2.8M in viewerships of this episode, known social media impressions: 282K, website traffic increase of 182%, 26% spike in sales.

Challenge: Established interior design firm, homeware shop and plant nursery in Mt Pleasant, SC looking to grow revenue. Strategy: Audit existing marketing department tactics and employees, launch curated e-com shop targeted towards impulse purchases. Results: New marketing strategy that is replicable YOY, restructured marketing team, custom built content studio in warehouse and trained staff to keep everything in-house. Exact revenue status wasn’t reported but client was thrilled with results.

Challenge: Company was growing rapidly and needed coaching through expanding vs pursuing acquirement. Strategy: Streamline and perfect existing offerings, focus on strategic partnerships, earned media and press. Update, package and organize branding elements in preparation for acquisition. Results: Acquisition by Avineon